Measurement

Analytics & Tracking Setup

GA4, Tag Manager, Search Console and conversion tracking so you can see what is actually working.

A minimalist analytics dashboard with conversion tracking cards.

From

£159

5-star rated by UK small businesses
20+ years of design and marketing experience
UK based team, no offshore handoffs

Measurement foundations

Tracking that shows where enquiries come from and what marketing is doing.

Analytics is only useful when it answers practical questions. We set up GA4, Search Console, Tag Manager and conversion events so you can see useful activity such as forms, calls, clicks and campaign traffic.

Tracking priorities

Traffic

Sources

Where visitors came from and which campaigns or channels drove them.

Actions

Events

Forms, calls, buttons and key page actions measured properly.

Decisions

Reports

Simple reporting that helps decide what to improve next.

Service focus

What we set up

The aim is a clean measurement base for SEO, paid media and future website improvements.

01

GA4 and Tag Manager

We configure the core tags and events needed to understand important user actions.

  • GA4 property
  • GTM container
  • Key event tracking
02

Search and campaign visibility

Search Console and campaign tagging help connect marketing activity to website behaviour.

  • Search Console
  • UTM structure
  • Landing-page checks
03

Conversion quality

We focus on actions that matter commercially rather than measuring every tiny click.

  • Forms and calls
  • CTA clicks
  • Ad platform events where relevant

Checks and opportunities

Tracking checks

We look for the common reasons businesses cannot trust their numbers.

Duplicate tags or missing GA4 configuration
Forms that submit without a tracked event
Paid campaigns sending untagged traffic
Search Console not connected or verified
Conversions counting weak actions as real enquiries

A simple, honest process.

01

Brief

Tell us what needs to change and what a good enquiry looks like.

02

Shape

We turn that into the right plan, design direction or technical setup.

03

Build

The work is created, checked and refined around the result you need.

04

Improve

We keep the useful parts visible so you know what to do next.

£159

Ready to make your tracking clearer?

Tell us what you need. We will reply with a straight answer, a fair price and the sensible next step.

Start the conversation

Service enquiry

Ask us about Analytics.

This form is tagged specifically for Analytics & Tracking Setup, so we know exactly what you are asking about when it lands with the team.

No pressure. We will tell you what is sensible, and what you probably do not need yet.