Customers, investors, and Web-surfers will all make their first impression of your company based on one thing: your name. Everything from your understanding of the business world to your company’s personality is conveyed instantaneously, if mysteriously, by the name you choose. In many ways, your brand and its potential originate here, in this choice.
With that in mind, we’ve compiled a list of the 3 top goals your name should try to fulfill.
Your company’s name should be:
In industry lingo, a great name is often called “sticky.” It’s an almost indefinable quality, that thing that makes a brand name unforgettable and unlike its competitors. Ideally, you want to aim for uniqueness that’s also timeless, so that your name doesn’t go out of style when trends shift.
That means easy to read, easy to spell, easy to say, and (going back to #1) easy to remember. The best names are short, simple, and as free of punctuation as possible. Opt for complete words and traditional spelling, instead of acronyms, nonsense words or unusual constructions that at first seem to ‘stand out.’ Ask yourself: “Will I have to explain or spell the name when someone asks me about it in conversation?” If so, rethink your choice.
Make sure your company and domain name are exactly, or nearly, the same. Check the name(s) in Google to ensure that no other companies have similar and that they won’t out rank you for your own name.
Also remember that from an SEO standpoint that’s great advice to make sure that the domain is available. You don’t want to create a name, spend money on printing costs, etc. and then realize that the domain name that you want isn’t available. Everyone is searching on the web these days and if you can’t easily be found it’s a problem. Also buying a dropped domain may be something that you want to consider if you want a head start – although this isn’t always the best option.
Once you’ve made your well-informed choice, run the name past peers, investors, and potential customers. Find out whether the name you’ve chosen creates the right impression.
Then get started on selling your brand to the world. Good luck! With the right name, you’re already ahead of the game.