RankBrain
No job at Google is safe! Well maybe that’s an over exaggeration to say the least, but Google have flaunted their new RankBrain a data gathering machine which is set to raise a whole lot of eyebrows. Processing a very large fraction of everyday search results the RankBrain is Googles machine artificial intelligence robot that not only just sucks up data it also sees patterns and acts upon them. The objective of RankBrain is to
SEO
Long Tail Keyword Research
Long tail keyword research can take time, finding those low search volume terms can be pain staking especially if you don’t have the right tools. I want to take the time to mention perhaps one of the best tools that I have come across for long tail terms, despite its name. Long tail keyword research is perfect for brands that can’t compete for major terms, it helps you gain search visibility and collect the traffic
SEO
Unsampled Google Analytics Data
There are many names under the sun that I could call sampled data, but to simplify it and keep it acceptable I will simply define it as a “nightmare”. Even if you have Google Analytics premium there is simply no escaping sampled data unfortunately and it screws absolutely everything up and can influence incorrect decisions or reports. It’s important to get the most out of your data that you can, and why should Google stop
SEO
The Wayback Machine Revamp
The Wayback Machine (Archive.org) is a fantastic site that serves a purpose like none other; it allows you to go back in time much like the name suggests and visit old versions of websites or specific webpages. This is extremely helpful if someone has made changes and you are unaware, there has been several times where it has helped me diagnose ranking drops or other site issue and it’s always there in your time of
Industry News
Google Tag Manager
I’ve never used Google Tag Manager before, shocker I know! I’ve just never really got round to it and haven’t had any work based projects involving the tool, but I’ve decided it’s about time I try learn and a good thing for me to do would be to blog about it for you lovely readers. This is going to be a simple blog highlighting how you implement Google Tag Manager, which I will be doing
GTM